Course Outline

Introduction to CMS Platforms

  • What is a CMS?
  • Overview of popular CMS platforms: WordPress, Joomla, Drupal
  • The role of a CMS in content management
  • Key features of a CMS
  • CMS use cases: Blogs, eCommerce, corporate websites

CMS Setup and Configuration

  • Choosing a CMS platform
  • Installing and setting up a CMS
  • Overview of the CMS dashboard and interface
  • Managing themes and plugins/add-ons
  • Customizing the CMS interface to fit organizational needs

Creating and Managing Content

  • Creating pages and posts
  • Editing content: WYSIWYG editor vs. code editor
  • Working with media: Images, videos, and PDFs
  • Organizing content with categories, tags, and menus
  • Scheduling and publishing content
  • Revision history and version control

Design and Layout Customization

  • Understanding themes and templates
  • Customizing layouts and widgets
  • Adding and configuring widgets and modules
  • Creating a responsive design
  • Managing navigation menus and sidebars

SEO and Optimization

  • On-page SEO best practices for CMS content
  • Using SEO plugins/tools for CMS
  • Optimizing content for speed and mobile friendliness
  • Using meta tags and sitemaps
  • Implementing structured data (schema)

User Roles and Permissions

  • Overview of CMS user roles (Administrator, Editor, Contributor, etc.)
  • Setting permissions for collaborative content management
  • Managing user access and security protocols

CMS Maintenance and Security

  • Regular CMS maintenance tasks (backups, updates, etc.)
  • Securing a CMS: Best practices
  • Troubleshooting common CMS issues
  • Managing plugins, extensions, and compatibility issues
  • Understanding CMS data privacy and compliance

Content Performance and Analytics

  • Integrating analytics tools (Google Analytics, CMS analytics)
  • Tracking content engagement and performance metrics
  • Analyzing user behavior and traffic sources
  • Using data to improve content strategy

Summary and Next Steps

Requirements

  • Basic knowledge of using web browsers and navigating websites

Audience

  • Content managers
  • Administrators
 14 Hours

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