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Course Outline
- Understanding the digital organization and your part in It
- How digital is your organization?
- Understanding who you are – what values drive you
- What are the core digital skills?
- What leadership and followership skills are required?
- What is Digital Transformation?
- Types of Digital Transformation
- Types of Digital Transformation strategies
- The Digital Transformation pyramid
- Digital Transformation strategy and customer-centricity
- Contextualizing ‘digital’
- Customer-centricity
- Components of customer experience
- Front-stage and backstage service design (the internal vs the external “customer”)
- Customer experience mapping
- Empathy mapping
- Proto-personas
- Embracing Digital Transformation
- Creating your Digital Transformation strategy (and/or creating a sub-strategy for your part in a bigger organizational goal)
- Constraints, supports, opportunity spotting
- Limits on development
- Leading Digital Transformation
- Understanding stakeholders
- Digital Transformation project prioritisation
- Digital strategy implementation planning
28 Hours
Testimonials (1)
The case studies, the quizzes, the time assigned for reading, the engagement.