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Course Outline
Introduction to Social Media Advertising
- Understanding paid vs. organic reach
- Choosing the right platform for your campaign
- Overview of ad formats and placements
Defining Campaign Objectives
- Brand awareness vs. conversions
- Traffic, engagement, and lead generation goals
- Aligning campaign objectives with business strategy
Audience Targeting and Segmentation
- Understanding audience demographics
- Custom and lookalike audiences
- Retargeting strategies
Facebook Ads Campaigns
- Setting up a Facebook Business Manager account
- Creating ad campaigns, ad sets, and ads
- Using Facebook Pixel for tracking
Google Ads Campaigns
- Understanding Google Ads structure
- Setting up search, display, and video ads
- Keyword research and bidding strategies
TikTok Ads Campaigns
- Creating TikTok Ads Manager account
- Choosing ad formats (In-Feed, TopView, Spark Ads, etc.)
- Engaging audiences with creative video ads
Budgeting and Bidding Strategies
- Daily vs. lifetime budgets
- Cost-per-click (CPC) vs. cost-per-impression (CPM)
- Maximizing ad spend efficiency
Optimizing Campaign Performance
- A/B testing ad creatives
- Analyzing key performance indicators (KPIs)
- Making data-driven adjustments
Measuring Success and Reporting
- Understanding analytics and insights
- Generating reports for campaign evaluation
- Interpreting metrics to refine future campaigns
Summary and Next Steps
- Recap of key concepts
- Resources for continued learning
- Q&A and discussion
Requirements
- Basic understanding of social media platforms
- Familiarity with digital marketing concepts
- Experience in content creation is beneficial
Audience
- Social media managers
- Marketing professionals
14 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
She was able to answer everyones questions easily...Clearly indication of her expertise.